Visit your local McDonalds restaurant and write down the prices this restaurant charges for the Big Mac, the Quarter Pounder with Cheese, and the Egg McMuffin and compare them with those listed on the Extra Value Meal (EVM) Bundle Pricing at McDonalds. Why would McDonalds use a bundle pricing strategy? Why not just sell the items separately and charge the higher prices? Prepare a matrix to show EVM with individual product prices.