Visiting the Luxury- Car Market Enter the Web sites of three luxury- car makers such as Lexus ( www.lexususa.com ) , BMW ( www.bmwusa.com ) , or Cadillac ( www.cadillac.com ) , all of which compete in the same strategic group . Scan the sites to determine the key features of each company's business level strategy . In what ways are their strategies similar and different ? Which of these companies do you think has a competitive advantage over the others ? Why ? General Task Search the Web for a company pursuing a low - cost strategy , a differentiation strategy , or both . What product / market / distinctive- competency choices has the company made to pursue this strategy ? How successful has the company been in its industry by using this strategy ?