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Visual Park is considering marketing one of its two television models for coming Christmas season: Model A or Model B. Model A is a unique

Visual Park is considering marketing one of its two television models for coming Christmas season: Model A or Model B. Model A is a unique featured television and appears to have no competition. Estimated profits (in thousand dollars) under high, medium, and low demand are given below:

Demand

Model A

High

Medium

Low

Profit

1200

900

500

Probability

0.2

0.6

0.2

Visual Park is optimistic about the TV Model B. However, the concern is that profitability will be affected if a competitor launches a TV model which has similar features as Model B. Estimated profits (in thousand dollars) with and without competition is as follows:

Model B

Demand

With competition

High

Medium

Low

Profit

1200

900

500

Probability

0.2

0.3

0.5

Model B

Demand

Without competition

High

Medium

Low

Profit

1600

1100

700

Probability

0.6

0.2

0.2

  1. Develop a decision tree for the Visual Park problem.
  2. For planning purposes, Visual Park believes there is a 0.7 probability that its competitor will launch a TV model similar to Model B. Given this probability of competition, the director of planning recommends marketing the Model A. Using expected value, what is your recommended decision?
  3. Show a risk profile for your recommended decision.
  4. Use sensitivity analysis to determine the probability of competition for Model B would have to be for you to change your recommended decision alternative.

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