Question
Visual Park is considering marketing one of its two television models for coming Christmas season: Model A or Model B. Model A is a unique
Visual Park is considering marketing one of its two television models for coming Christmas season: Model A or Model B. Model A is a unique featured television and appears to have no competition. Estimated profits (in thousand dollars) under high, medium, and low demand are given below:
Demand | |||
Model A | High | Medium | Low |
Profit | 1200 | 900 | 500 |
Probability | 0.2 | 0.6 | 0.2 |
Visual Park is optimistic about the TV Model B. However, the concern is that profitability will be affected if a competitor launches a TV model which has similar features as Model B. Estimated profits (in thousand dollars) with and without competition is as follows:
Model B | Demand | ||
With competition | High | Medium | Low |
Profit | 1200 | 900 | 500 |
Probability | 0.2 | 0.3 | 0.5 |
Model B | Demand | ||
Without competition | High | Medium | Low |
Profit | 1600 | 1100 | 700 |
Probability | 0.6 | 0.2 | 0.2 |
- Develop a decision tree for the Visual Park problem.
- For planning purposes, Visual Park believes there is a 0.7 probability that its competitor will launch a TV model similar to Model B. Given this probability of competition, the director of planning recommends marketing the Model A. Using expected value, what is your recommended decision?
- Show a risk profile for your recommended decision.
- Use sensitivity analysis to determine the probability of competition for Model B would have to be for you to change your recommended decision alternative.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started