Visualize This (VT) is a small start-up company specializing in virtual reality and computer visualizations. Located in the research park of a major university, the company was founded by Isaac Trice, a university professor, and staffed with the brightest of his former students. By all accounts the technology is cutting edge. Facilities include a lab of 14 high-end computer workstations adjacent to a CAVE (computer-aided virtual environment) and a small office. A conference room and cen- tral lobby are shared with other tenants in the building. Originally, the company had partnered with the Swedish firm Salvania to create virtual environments for medical and industrial design. Trice and his staff would develop the software for each application, create a visual database supported with engineering or medical data, and run design sessions for their clients in the CAVE. Salvania provided the capital, generated the clients, and handled the business end of the operations. In its first two years of business, VT completed four projects. With each project, VT advanced its skills in visualization and devel- oped customized tools to help its clients design intricate products. "This isn't what I had in mind for my company." Trice lamented as he shared the list with his employees. "I wanted to be developing the next generation of visualization tools in concert with the brightest minds in industry, not digitizing pictures of products and making them turn around, or teaching people to use software that's not even our own!" That said, Trice and his staff of three began going through the list analyzing the pros and cons of each alternative. 1. Help Professor Trice formulate a strategy for his company by going through the steps of strategy formulation. For ideas, search the Internet for other companies that provide visualization solutions. 2. What capabilities does VT need to develop in order to pursue the strategy developed in question 1? 3. How can Trice reconcile his goals for the organization with the needs of the marketplace? 4. Compare the processes required to satisfy each customer on Trice's client list. Consider the mix of equipment and person- nel, the length and scope of each project, and the potential for future business. How do the requirements differ from the projects already completed by VT? 5. Which projects would you recommend to VT? Why? Visualize This (VT) is a small start-up company specializing in virtual reality and computer visualizations. Located in the research park of a major university, the company was founded by Isaac Trice, a university professor, and staffed with the brightest of his former students. By all accounts the technology is cutting edge. Facilities include a lab of 14 high-end computer workstations adjacent to a CAVE (computer-aided virtual environment) and a small office. A conference room and cen- tral lobby are shared with other tenants in the building. Originally, the company had partnered with the Swedish firm Salvania to create virtual environments for medical and industrial design. Trice and his staff would develop the software for each application, create a visual database supported with engineering or medical data, and run design sessions for their clients in the CAVE. Salvania provided the capital, generated the clients, and handled the business end of the operations. In its first two years of business, VT completed four projects. With each project, VT advanced its skills in visualization and devel- oped customized tools to help its clients design intricate products. "This isn't what I had in mind for my company." Trice lamented as he shared the list with his employees. "I wanted to be developing the next generation of visualization tools in concert with the brightest minds in industry, not digitizing pictures of products and making them turn around, or teaching people to use software that's not even our own!" That said, Trice and his staff of three began going through the list analyzing the pros and cons of each alternative. 1. Help Professor Trice formulate a strategy for his company by going through the steps of strategy formulation. For ideas, search the Internet for other companies that provide visualization solutions. 2. What capabilities does VT need to develop in order to pursue the strategy developed in question 1? 3. How can Trice reconcile his goals for the organization with the needs of the marketplace? 4. Compare the processes required to satisfy each customer on Trice's client list. Consider the mix of equipment and person- nel, the length and scope of each project, and the potential for future business. How do the requirements differ from the projects already completed by VT? 5. Which projects would you recommend to VT? Why?