Question
VitaFluid, a health drink, is available at all supermarkets. After research, the marketing team of the brand discovered that 90% of its customers were people
VitaFluid, a health drink, is available at all supermarkets. After research, the marketing team of the brand discovered that 90% of its customers were people between the ages of 30 and 40. Only 10% of teenagers liked the drink; the rest disliked it because of its bitter flavor. To attract more teenagers, the brand made its packaging more appealing, and modified the formula to make it sweeter. how does the teenage group can be referred to as in this scenario ?Explain
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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1292016922, 978-1292016924
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