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Vital Vitamins Ltd is currently trading in a market where they face an own-price elasticity of demand which is -1. Assuming Vital seeks to maximise

Vital Vitamins Ltd is currently trading in a market where they face an own-price elasticity of demand which is -1. Assuming Vital seeks to maximise their profits, what would be your advice to the company? Explain clearly how following your advice will affect their profits.

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