Vitala Foods in B.C. launched Free Bird Eggs, a line of vitamin D fortified, free-range eggs.

The company says Free Bird Eggs are the only free-range eggs on the market to contain 100% of the daily does of vitamin D in a single egg.

Vitala says it produces Free Bird Eggs in partnership with local egg farmers who specialize in free- range farming methods that promote the humane treatment of farm animals. Distribution partners in B.C. are Golden Valley Foods, Dean Milkman Delivery and Star Egg in Saskatchewan.

Consumers can find the bright red Free Bird egg cartons featuring Free Birds mascot Freeda a happy Free Bird hen in the egg sections at select B.C. grocery stores including T & T Supermarkets in Vancouver, Burnaby, Surrey and Coquitlam; Natures Pickins and Lepp Farm Market in Abbotsford; Lees Market in Langley, Osaka in Richmond and West Vancouver, and Ora in Coquitlam. Free Bird Eggs are also available at Real Canadian Superstores in Saskatoon, Regina, Yorkton, Prince Albert and Moosejaw, Saskatchewan. For a full list of grocery retailers, see the website.

You have a $2 million budget for Ontario advertising, sales and trade promotions. How would you allocate the budget for the launch?

Trade Promotions Brief description of promotional activity Amount Trade allowances Point of Purchase Display Sales training Trade shows Cooperative advertising Inter store contests and incentives Trade Promotions Brief description of promotional activity Amount Trade allowances Point of Purchase Display Sales training Trade shows Cooperative advertising Inter store contests and incentives