Vitamin consumer prices: $12 per 100 count bottle

Consumer prices on stimulants: $14 per 100 count bottle

Consumer prices in the target segment: $2 for store brands to over $21 dollars for premium niche brands leading to an average of $20 per 100 count bottle

Pet Medication Price: $25 per 100 count bottle

Costs of packaging, raw materials, distribution and order processing: $1 per 100 count bottle

$300k spent first year on marketing and promotion for their new product

Assume that market prices remain constant and growth is flat as well as using your knowledge about consumer characteristics, what is the realistic market size that the pet medication and dietary supplement provider should consider for its pet medication product line (think of it like whether it will be attractive to all customer groups or not)? (We are simply considering the size of your segment, no breakeven is required for these problems as we are simply asked for the size of the market) SHOW YOUR WORK FOR BOTH PROBLEMS.

A dollar basis? (What is the dollar value of the realistic total market, eliminating any customer segments you wouldn't attract for our pet medication tranquilizer?)

A unit basis? (What is the number of units(100 count bottles) in the realistic market, eliminating any customer segments you wouldn't attract for our pet medication tranquilizer?)