Vitamin Water-sounds healthy, right? Although Vitamin Water does have vitamins, it also has 33 grams-that's 2 heaping tablespoons-of sugar, making it not much better than a soda. Vitamin Water, owned by Coca-Cola, has been under fire from the Center for Science in the Public Interest (CSPI), a consumer- advocacy group that fights for safer, more nutritious foods. The CSPI filed a class-action lawsuit against Coca-Cola, claiming names for Vitamin Water flavors such as "endurance peach mango" and "focus kiwi strawberry" are misleading for two reasons: (1) the drinks contain 0 to 1 percent juice and (2) words like "endurance," "focus," "defense," "rescue," and "energy" imply health benefits. Coca-Cola's defense was that reasonable consumers would not be misled into believing that Vitamin Water is healthy for them. Discuss whether or not Coca-Cola is deliberately trying to deceive consumers into believing that Vitamin Water is a healthy alternative to soda. Which psychological factor is most affected by the product name and ad claims and might influence consumers to purchase this product?