Vitamin X is a generic vitamin that is produced by only two companies: Vitalife, and Healthforce. The buyers of vitamin X consider the products of the two companies to be identical, and the only thing that determines whether a customer buys from Vitalife or from Healthforce is which company has the lowest price.

The monthly market demand for 100-tablet bottles of vitamin X can be represented as follows: Q = 50,000 - 500P (where Q is the number of bottles of vitamin X demanded per month, and P is the price ($) per bottle).

Vitalife has fixed overhead costs of $10,000 per month and marginal costs of $10 per bottle of Vitamin X; Healthforce has fixed overhead costs of $15,000 per month and marginal costs of $10 per bottle.

If Vitalife and Healthforce compete on the basis of price, what is the likely market outcome (i.e., prices, quantities, profits)? Explain.