VitaMind manufactures a line of vitamins and supplements, and distributes them through retail health food and organic grocery stores. While this young company is currently realizing profits, the owners want to plan for future growth and are beginning the formal market planning process. Mini-Case Question. In which of the following steps of the market planning process will VitaMind need to conduct a thorough examination of market forces, competitive position, and current performance? O marketing mix strategy O revenue planning O performance gap O performance review O situation analysisMINI-CASE Vitalvlind manufactures a line of vitamins and supplements. and distributes them through retail health food and organic grocery stores. While this young company is currently realiz'jng profits, the owners want to plan for future growth and are beginning the formal market planning process. Mini-Case Question. In which of the following steps of the market planning process will VitaMind need to monitor the marketing and prot performance in light of the timeline outlined by the marketing plan? performance review breakeven analysis SWOT analysis marketing and sales budget marketing profit plan Vitalvlind manufactures a line of vitamins and supplements, and distributes them through retail health food and organic grocery stores. While this young company is currently realizing prots. the owners wantto plan for future growth and are beginning the formal market planning process. Mini-Case Question. Based on information from their analysis, 'ti'itaMind determined that there is an opportunity to expand distribution of its line of products into mass merchandisers. In which of the following steps of the market planning process will specic details regarding ii'itahlind's proposed channel strategy be specied? situation analysis performance review SWOT analysis revenue plan marketing strategy The marketing and sales budget of Wilson Inc. is estimated to be $250 million. It has retained 450,000 customers and acquired 100,000 new customers. The marketing administration cost of the company is $90 million. If the retention cost per customer is $i'5. calculate the acquisition cost per customer. 51,2625 $1,530.5 $980 $450 $6?6