vLack of regulation in utilities sector, absence of transparency in pricing (describe this in further detail using the image of UK Power market up to the point of sale to SMEs)

vFounded in January 2018, troo is a service aimed at the SME market to offer highly competitive rates for their energy prices - Troo takes a clearly-defined fixed fee fromthe supplier

oUnique measurement by Troo using half-hour meter to measure to avoid distortions, Troo stands out due to different ethical stance compared to other competing broker

oTroo Assure is Troo's free online benchmarking platform to allow price comparison - does complimentary checks of the first few invoices on behalf of clients (only one in the market)

This quick and easy benchmarking system to enable businesses to check their energy deals. Companies can see whether the renewal rate they are getting from their incumbent supplier is good, or whether the deal the broker has told them is the 'best in the market', but it actually isn't.

I have to formulate an investment hypothesis, risk analysis, and valuation analysis. I am trying to determine the best valuation method and exit options. I can provide the necessary info as an upload.