Question
Volkswagen Group and Tesla are competing currently in the Automotive industry in China maintaining a strong fight in order to increase its market share. According
Volkswagen Group and Tesla are competing currently in the Automotive industry in China maintaining a strong fight in order to increase its market share. According to this:
a)Explore using official sources each CSR (Corporate Social Responsibility) distinguishing if each CSR strategies are global or local. Make a comparison between the companies on the most outstanding points of each one in China market.
b)Analyze the way in which each of these companies are developing its Mode of Entry strategy in China using theory background in class and official internet sources.
c)Discuss the international channel distribution strategy that each company uses in order to attend China market considering the impact in supply chain design. What are the differences and similarities of these Companies?
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