Question
Volkswagen Group is one of the world's largest automotive manufacturers. Automotive brands include Volkswagen passenger cars, Audi, Bentley, Lamborghini, Porsche, SEAT, and Skoda. Commercial vehicle
Volkswagen Group is one of the world's largest automotive manufacturers. Automotive brands include Volkswagen passenger cars, Audi, Bentley, Lamborghini, Porsche, SEAT, and Skoda. Commercial vehicle brands include MAN, Navistar, Scania, and Volkswagen.
VW has been significantly affected by each of these major issues. Management must come to grips with the impact on their Company and adjust their Global Strategy to stay competitive.
We have examined and discussed several major events/factors that have/will affect the trajectory of Global Strategy for years to come. Each one compounds the challenges of the next. Focus on: 1.) Covid 19; the Continuing Pandemic 2.) Global Supply Chain disruption, (i.e., Oil prices, parts, commodity shortages, etc.) 3.) Russian Ukraine Crisis.
Instructions: Develop out Rumelts Strategy Kernel, for each of these three challenges. (Follow the attached chart as guidance but not as a format.) Make sure to include what has changed to necessitate the pivot, (the old and the new). Your observations and recommendations require well thought out explanations. Dont supply one- or two-word answers or fill in the chart. Support your thinking process with multiple examples and references for each. Diagnosis what you see as Volkswagens Challenges and Opportunities for Global Expansion, Guiding Policies and Coherent Actions. Conclude with detailed expected results with examples. Important factors to consider: Have you drilled down far enough to address the core challenge? Have you linked facts into a pattern and at a minimum named/classified the situation into a certain type? Have you replaced an overwhelming concept with a simpler story, a story that calls attention to its crucial aspects?
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