Volkswagen sold its original Beetle automobile in

the United States until the 1970s. The original

Beetle was made of inexpensive materials, was

built using an efficient mass-production technology,

and offered few options. Then, in the 1990s,

Volkswagen introduced its new Beetle, which has a

distinctive style, provides more optional features,

and is priced for upscale buyers. What was Volkswagen's

strategy with the original Beetleproduct

differentiation, low cost, or focus? Which strategy

did Volkswagen implement with its new Beetle?

Explain your answers.