Question
VooBoo is a monopoly that provides a web streaming service that sells subscriptions at two levels: -Basic -Premium (includes everything at Basic level and more)
VooBoo is a monopoly that provides a web streaming service that sells subscriptions at two levels:
-Basic
-Premium (includes everything at Basic level and more)
Research shows that VooBoo customers are in 3 groups:
Group 1: Those who are only interested in buying the Basic level
-their reservation price for Basic is $10
Group 2: Those who are only interested in buying the Premium level
-their reservation price for Premium is $40
Group 3: Those who are open to buying either level
-their reservation price for Basic is $10
-their reservation price for Premium is $40
Assume that production cost is zero --> maximizing revenue = maximizing profit
What price should VooDoo charge for each subscription to guarantee sales and maximize profit? Explain your pricing.
*Think about how you should consider consumer surplus in your pricing
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