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Voray Harvard Business 1 . What is the problem that Voray is facing? 2 . Apply TDABC to calculate the profitability of each Smart Gathering.

Voray Harvard Business
1. What is the problem that Voray is facing?
2. Apply TDABC to calculate the profitability of each Smart Gathering. Does this exercise help solve the problem?
3. Which Smart Gathering should Voray accept? Is profitability a sufficient determinant?
4. How can Voray use TDABC to drive its product development and business decisions going forward?
5. If you were the CEO of Voray, how would you communicate the companys costing system to employees? To investors?

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