VVI is an international retailer and the flow of retail sales is approximately equal for each hour in a 24-hour day. VVI has seasonal sales variability. The following are relevant sales data:

Sales	Annual	July
Total	96,000,000	10,000,000
Per Month	8,000,000	10,000,000
Per Day	263,014	322,580
Per Hour	10,959	13,441

VVI sells generic low-cost groceries with lots of competition. When customers cannot buy from VVI, they typically do not return, but rather purchase from a competitor. VVIs historical gross margin is 45%; incremental profit margin is 20% and net profit margin is 7%. Estimate lost (a) sales and (b) profits to VVI.