VWX Corporation is planning a marketing campaign that will cost $500,000. The campaign is expected to increase annual sales by $120,000 over the next 6 years. The company’s discount rate is 7%.

• Requirements:
  • Calculate the Net Present Value (NPV) of the marketing campaign.
  • Determine the Payback Period.
  • Assess the potential impact on the company’s market share and brand value.
  • Provide a recommendation on whether to proceed with the campaign based on the analysis.