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W Good Grains Bread Corp. plans to increase profits by providing custom bread baking mixes to the various countries where it sells. The company wants
W Good Grains Bread Corp. plans to increase profits by providing custom bread baking mixes to the various countries where it sells. The company wants to match the tastes and preferences of the consumer in each of these markets. What type of strategy is Good Grains Bread Corp. using? Multiple Choice transnational domestic global standardization. localization < Prev A 7 of 10 HH Next >
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Public Finance In Theory And Practice
Authors: Holley Ulbrich
1st Edition
0324016603, 978-0324016604
