Wafi Transnational LLC, a leading supermarket chain has stores all over the UAE. The company uses different marketing communications tools such as advertising, sales promotion, in-store promotions and sales, digital marketing tools etc. to reach its target consumers. In the recent years, the company changed its focus on committing more budget towards marketing communication tools, which ensured achieving rapid sales and profits such as in-store promotions and sales, sales promotion initiatives, and digital marketing tools. However, the recent days witnessed a slump in sales and profits due to several factors including ongoing pandemic. Therefore, the company intends to evaluate the existing communication tools used and suggest the new communications tools to increase the sales and profits 1. Critically evaluate the existing communications tools used by the company and suggest the suitable communications tools to increase the sales and profits