• Wallet
• Microphone
• Outdoor Baby Stroller
• Mobile Phone Stand

Please choose only one product from the list above and follow instructions below

You are suggested to take the following steps:

1. Conduct research(collect data from at least 30 respondents) based on which construct the House of Quality (QFD) for a product.

1. Develop your product using House of Quality (QFD) template.

Decision on the product design is vital as it should reflect customer needs and expectations.

In order to know what the customers' needs and expectations are (Customer Requirements), conduct a research on what quality characteristics of your product are of most importance to the customers (avoid using general wording such as 'taste', 'quality' - be more specific); e.g.detailed description of the product, its features.

Think of the name for your product, and make a new innovative feature in it, or a completely new innovative product(refer to the list of allowed products to be used above).

Translate the Customer Requirements into Technical Characteristics/Measures/Requirements).

Evaluate the correlation matrix (the roof of QFD).

Evaluate the relationship matrix (relate customer requirements to the technical requirements).

Conduct an evaluation of competing products (i.e. by comparing it to competitors' products e.g. vacuum cleaner offered by other brands i.e. Hoover and Dyson) and discuss how the new product can conform to customer expectations. You are asked to use only two (2) competitors.

Hint: To obtain feedback about competitors' similar products use survey or other method for collecting data (primary data), also you are welcomed to use feedback about competitors' products which is available online in the internet (as secondary data).

How will your price and features compare with your main two competitors- based on QFD evaluation of competing products? Discuss this in the report as well.

Please, discuss Total Quality Management approach and justify why it is important for the company, discuss it theoretically as well.

Apply and discuss the six steps that lead to the conformance to specifications (present the steps in the form of a Table).

Describe the main and supporting processes related to the production of your product.

Apply and provide the graph of your input transformation output process with indication and discussion of transformed and transforming resources, type of transformation and final output. Do NOT discussmanufacturing / full cycle production process