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Walmart offers many product categories under one roof. This reduces the number of stores customers must shop in to complete their purchases. In this case,
Walmart offers many product categories under one roof. This reduces the number of stores customers must shop in to complete their purchases. In this case, what does Walmart provide?
a vertical integration
b horizontal integration
c reciprocity
d contact efficiency
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General Managers In Action Policies And Strategies
Authors: Francis Joseph Aguilar
2nd Edition
0195073673, 978-0195073676
