Walt Disney: Segment revenue analysis

The Walt Disney Company is a leading worldwide entertainment company. Disney operates five business segments. These segments and some of their larger businesses are:

Media Networks: ABC Network, ESPN, Disney Channel, and A&E

Parks and Resorts: Walt Disney World Resort, Disneyland, and International Disney Resorts

Studio Entertainment: Walt Disney Pictures, Pixar, Marvel, and Lucasfilm

Consumer Products: licensing of Disney characters, publishing, and retail stores

Interactive: video games

Recent comparative revenues for the five segments are as follows (in millions):

		Year 3		Year 1
Media Networks		$21,152		$19,436
Parks and Resorts		15,099		12,920
Studio Entertainment		7,278		5,825
Consumer Products		3,985		3,252
Interactive		1,299		845
Total		$48,813		$42,278

a. Prepare a vertical analysis of the segment sales to total sales for Year 1 and Year 3. (Round percentages to nearest whole percent.) Note: Due to rounding, your totals may exceed 100 percent.

Segment		Year 3		Year 3 Percentage		Year 1		Year 1 Percentage
Media Networks		$21,152		%		$19,436		%
Parks and Resorts		15,099		%		12,920		%
Studio Entertainment		7,278		%		5,825		%
Consumer Products		3,985		%		3,252		%
Interactive		1,299		%		845		%
Total		$48,813		%		$42,278		%