Walter Co. manufactures veterinary feed. Since cats and dogs eat similar food all over the world, they standardized global branding. The product is exactly the same, and they export it to supermarket chains all over the world. They do not even have to worry about translating the packaging, because people see the pictures of dogs and cats. However, Walter Co. noticed that in the Middle East markets, sales went down suddenly when an NGO said the feed included pork. West Africa and North Africa's sales also started to decrease. What motive would there be to change their current business model?

They should keep the same operations: a standardization strategy. They should refocus their attention to other markets, which can help get more revenues by increasing economies of scale.

They should change the glocalization they have been doing recently. The branding is too responsive to the culture and structure. This has offended many people trying to buy their product, but they find that it is importing foreigner values.

They should modify their marketing mix. These markets where sales went down will recuperate, as it is just a cyclical happening. Walter Co. should increase its promotion and ads all over the world.

The company should localize, to determine national preferences. They should keep the global branding promotion the same to save costs, but they should open a processing plant in the Middle East to make a pork-less feed for the affected markets.