Walter White and Jesse Pinkman own and operate their own restaurant, Blue Sky. Suppose when they sell their signature meal for $6, they sell 480 dishes. When they lower the price to $4, they now sell 960 dishes. 9\" Calculate the price elasticity of demand using the midpoint method. 13. Is their good considered elastic, inelastic, or unit elastic? Provide your reasoning. c. Based on the answer in ([3), what should Walter and Jesse do in order to raise total revenue for their restaurant and why