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Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the

Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
Case $495,000 $277,200 $74,250
Dix 582,000 261,900 93,120
Johnson 568,000 272,640 73,840
LaFave 592,000 260,480 76,960
Orcas 460,000 248,400 64,400
Sussman 440,000 158,400 83,600
Willbond 439,000 219,500 83,410

Required:

1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31
Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio
Case $fill in the blank 6faae803ffccff6_1 fill in the blank 6faae803ffccff6_2% fill in the blank 6faae803ffccff6_3% fill in the blank 6faae803ffccff6_4%
Dix fill in the blank 6faae803ffccff6_5 fill in the blank 6faae803ffccff6_6% fill in the blank 6faae803ffccff6_7% fill in the blank 6faae803ffccff6_8%
Johnson fill in the blank 6faae803ffccff6_9 fill in the blank 6faae803ffccff6_10% fill in the blank 6faae803ffccff6_11% fill in the blank 6faae803ffccff6_12%
LaFave fill in the blank 6faae803ffccff6_13 fill in the blank 6faae803ffccff6_14% fill in the blank 6faae803ffccff6_15% fill in the blank 6faae803ffccff6_16%
Orcas fill in the blank 6faae803ffccff6_17 fill in the blank 6faae803ffccff6_18% fill in the blank 6faae803ffccff6_19% fill in the blank 6faae803ffccff6_20%
Sussman fill in the blank 6faae803ffccff6_21 fill in the blank 6faae803ffccff6_22% fill in the blank 6faae803ffccff6_23% fill in the blank 6faae803ffccff6_24%
Willbond fill in the blank 6faae803ffccff6_25 fill in the blank 6faae803ffccff6_26% fill in the blank 6faae803ffccff6_27% fill in the blank 6faae803ffccff6_28%

2. Which salesperson generated the highest contribution margin ratio for the year?

CaseDixJohnsonLaFaveOrcasSussmanWillbond

3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

  1. Rate of growth in sales for the current year compared with past years
  2. Years of experience for salespersons
  3. Size of sales territory
  4. Actual sales compared with budgeted sales
  5. All of the above

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