Question
Wanda has been fortunate that her dog treats have sold so well, but she has been reading about small business marketing and is concerned that
Wanda has been fortunate that her dog treats have sold so well, but she has been reading about small business marketing and is concerned that as her business continues to grow, she may not get the highest return possible from her marketing dollars. Of primary concern is whether she has really identified her customers. In other words, if she doesn't know who her customers are, how can she be certain that they see the value in doing business with Salty Pawz?
Please write a value statement that Wanda can include on her company Web site. In order to craft an appropriate statement, you must consider Wanda's business, the products she sells, her current and potential customers and markets.
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