Wang and Krakover's (2008) article describes an example of business relationships among the tourism industry stakeholders in conducting collaborative destination marketing activities in Indiana USA. Do similar examples of cooperation and competition exist in any industry in your area?

Explain how different organisations cooperate and what the outcomes are of this cooperation.Post a brief summary of your analysis on the Discussion Board on Blackboard. Make sure you comment on other posts.

True/False

1. A joint venture can be a win-win situation.

2. Marketing alliances are contractual relationships undertaken by organisations whose products complement each other in the marketplace.

3. Organisations who take a macro business perspective are less likely to work with other organisations in a related industry or business area