WARBY PARKER DOES GLASSES ITS OWN WAY few years ago, four Wharton business 1 million pairs of eyeglasses, and the company is the possibility of acquisition, an option has been valued at over $300 million often sought by entrepreneurial investors of stylish prescription glasses (up to $700 or Some analysts attribute Warby Parker's who want a quick return on their money. Will more each). When they discovered it was a success to its unique culture and branding Warby Parker end up being bought out by the single company's near-monopoly over the approach; it goes beyond simply selling eye same high-priced company it set out to chal- optical industry that led to steep prices, the glasses to incorporate quirky and subtle coun lenge initially? These questions will define the idea for Warby Parker was born. The startup's terculture elements into everything it does. company's future as it transitions into a more premise is simple: By designing and manufac Others find the company to be an example mature stage of growth." turing glasses in-house, and doing without of "good old-fashioned amazing execution." the traditionally high profit margins of the From customer approach to employee treat Discussion Questions industry. Warby Parker can sell designer. ment, the company is doing good business. 1. Why has Warby Parker been successful? style prescription eyeglasses for $95 each. It However, others are voicing concerns. offers online customers a try-before-you-buy The company is still in the entrepreneurial 2. Does Warby Parker exhibit any of the clas- option--five pairs for five days at no cost. growth stage, meaning it survives on invest- sic strengths, or weaknesses, of an entre- Additionally, for every pair bought, another ment capital and has not yet reached self- preneurial startup? is distributed to developing nations. By 2014, sufficient profitability. Is Warby Parker's 3. What are some challenges that Warby Parker Warby Parker announced it had donated over idealistic vision truly viable? Another concern will likely face as it matures as a company? is founding, the company was selling chocolates in Concif the advantanne of email hueinace