was a strategy that involved selling power and other services that Enron did not have for use as reserves... Some Enron employees admitted that their schemes were "kind of squirrelly," but used them because they were profitable. The impact on customers was clear: electricity prices rose and rolling blackouts occurred. Enron's profits, however, quadrupled. An Enron lawyer later wrote that the Enron traders did not think "they did anything wrong." Another employee admitted, "The attitude was, 'play by your own rules. . .. The energy markets were new, immature, unsupervised. We took pride in getting around the rules." In October 2001, Enron's unethical and illegal business practices became public knowledge. Enron's stock prices plummeted, and the company filed for bankruptcy in December 2001. 1. How did Enron's CEO and employees frame their business model? How did differences in their framing affect their actions? 2. How might framing affect people's approaches to business conduct? Explain your reasoning. 3. Can you think of other framing tactics used by different businesses? How does framing affect the products they soll and the actions of their consumers? 4. How do you react to the following recorded conversation between two Enron employees? What does It tell us about framing, if anything? Greg: "tts all how well you can weeve these lies together, Shari. Shen: I feel tike Im being corrupted now. Greg: No, this is marketing