Was it harder to lead proactive change or reactive change? At what phase did you observe the biggest differences in leading reactive change and proactive change? Explain your rationale and relate it to the situation at Spectrum Sunglass, i.e. the context for the change scenario. As the director of product innovation, you have no formal power. How did you build and maintain your credibility? What factors determined the receptivity of the change targets? How would you learn about these factors