Question
Was the crisis response and communication effective? Burger King is known for their quirky, funny online presence across multiple social media platforms. Their social
Was the crisis response and communication effective?
Burger King is known for their quirky, funny online presence across multiple social media platforms. Their social media team's tactics have embraced the new direct marketing model and is known to bring content and offers to individual customers in VERY direct ways (Kotler & Armstrong, 2018). McDonald's is one of Burger King's competitive rivals. One instance of BK's direct marketing is the "Whopper Detour" campaign (Rahman, 2022). This involved using geofencing to send a notification to BK app users with an offer for a Whopper for $.01 if they came within 600 meters of selected McDonald's locations (Rahman, 2022).
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The description provided highlights a specific marketing campaign the Whopper Detour executed by Burger King rather than a crisis response and communi...
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Business Ethics A Stakeholder And Issues Management Approach
Authors: Joseph W. Weiss
7th Edition
1523091541, 978-1523091546
