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Watch 6 0 minutes of network television, uninterrupted. Keep a log of the commercials, tallying the numbel that use any of the seven principles of
Watch minutes of network television, uninterrupted. Keep a log of the commercials, tallying the numbel that use any of the seven principles of influence. Report the findings in a graph or table.
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Strategic Management and Competitive Advantage Concepts and Cases
Authors: Jay B. Barney, William Hesterly
5th edition
133129306, 0133127400, 9780133129304, 978-0133127409
