WATCH: Ariely on the limits to economic rationality In this short Ted talk, behavioral economist Dan Ariely explores some of the ways we act irrationally about money. In traditional economic theory, offering money is a good incentive. In real life, it can be a turn-off.

https://youtu.be/oV0cbCFGAtU

WATCH: Professor Thaler on 'the Nudge'

Behavioral economist Richard Thaler explains the concept of 'the Nudge' with some examples of why it is so effective.

https://www.youtube.com/watch?v=BWUtLSfb9zs

NOTE: WATCH THOSE VIDEOS AND MAKE SUMMARY (COMMENTS) ON IT.