watch Tesco Homeplus Virtual Subway Store in South Korea before continuing with this assignment. Service firms are increasingly using technology to increase loyalty and affinity. A significant example in the food category of an organization engendering loyalty is Tesco. In Korea, this grocery store 'locked in' vast amounts of consumers through the technology displayed in the following video. What makes a customer using this technology more loyal? And how does this technology increase sale? And, last but not least, how would you communicate the benefits of this program to these customers