Question
Watch the Flight 001 - Retailing video : a. (10 points) Which dimensions of the marketing environment (PEST analysis) do they need to watch closely
Watch the
Flight 001 - Retailing video
:
a.
(10 points) Which dimensions of the marketing environment (PEST analysis) do they need to
watch closely and why? (Note: Discuss
all
that you think apply, not just one.)
b.
(10 points) Who are the direct and indirect competitors of Flight 001? What is it about the
indirect ones you feel make them an indirect competitor?
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Smith and Robersons Business Law
Authors: Richard A. Mann, Barry S. Roberts
16th edition
978-1285428253, 1285428250, 978-1305176614, 1305176618, 978-0357700310, 978-0538473637
