Watch the following brief video on $3$ ways to $($usefully$)$ lose control of your brand at

$($full transcript available at website Links to an external site.$).$

Then, listen to the short audio lecture in this module.

How can a salesperson convert new customers into highly committed customers for life? How might you "ask customers not to buy"? See the video for more on what it means to ask customers not to buy. Give specific examples of how you have either developed a brand loyalty or how you$$ve moved on to a different brand because a company did not follow effective principles for converting new customers into highly committed customers for life.