Question
Watch the following video: https://www.youtube.com/watch?v=sR-qL7QdVZQ Answer these questions: 1. Does contemporary marketing have more in common with behavioral sciences or economics? Provide reasons as to
Watch the following video: https://www.youtube.com/watch?v=sR-qL7QdVZQ
Answer these questions: 1. Does contemporary marketing have more in common with behavioral sciences or economics? Provide reasons as to why it's one or the other, or why it's a mix. 2. Can we say that marketing is an American concept? How did marketing influence American lifestyle, culture and behavior? 3. Describe what you personally found surprising and /or interesting about Dr. Kotler's lecture? Explain why it caught your attention.
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Answer 1 Contemporary Marketing and Behavioral Sciences vs Economics Contemporary marketing incorporates elements of both behavioral sciences and econ...
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Management And Organisational Behaviour
Authors: Laurie Mullins
7th Edition
0273688766, 978-0273688761
