Watch the following video on Apple's Sustainability Initiatives. Lisa Jackson discusses Apple's work to make its facilities run on renewable energy and make all of its products from recycled or renewable resources.

https://youtu.be/U5fRS_y9sYY

Questions:

1.How does Apple's goals toward renewable and recycled resources support their brand image and differentiate them from competitors?

2.How can Apple defend such an aggressive posture toward sustainability?

3.What will Apple's commitment to the environment do to other leaders in the high tech space?