Watch the following video, which discusses the phenomenon of banner blindness-a tool that consumers have adopted to ignore unwanted messages that might appear on their phone, computer, or television screens: https://www youtube com/watchiv=GhtegOvAXEO. In general, people have a wide variety of perceptual and psychological screens that deflect unwanted messages. This activity is important because, for any advertiser, an important objective is penetrating these screens with messages that convey important information about the brand. The goal of this activity is to test your understanding of the perceptual and psychological screens advertisers must penetrate in order to reach consumers. 1d. Ads that we see on our computer screens... Ads that we see on our computer screens, phones, televisions, or in other outlets are shown to us in an attempt to get us to remember them later on when we go to make a purchase. Advertisers often repeat key elements in advertisements in an attempt to get consumers to engage in stimulus response learning. foster a positive brand attitude. thave heightened brand interest. store the information in their long-term memory