Watch the following videos:

• The Analysis Phase of a Project
• SWOT Analysis

Read "SWOT Analysis: How Competitive Forces Shape Strategy," and visit the University Library page Conduct a SWOT Analysis.

Complete the SWOT Analysis of your organization (AMAZON). Utilize the SWOT Analysis Worksheet and complete the following steps:

• Complete a preliminary walk around the organization to scan the environment for strengths, weaknesses, potential opportunities, and potential threats (e.g., workflows, products, personnel, processes).
• Follow up with additional research that may provide clarity on elements that you are hesitant or indecisive to list.
• Review your Systems Thinking Diagram from Competency 1 and determine if there are any details you can add or adjustments you can make to enhance your understanding of the organizational system.
• Write an objective for your SWOT analysis.
• List the organization's strengths, weaknesses, potential opportunities, and potential threats.
• Select and analyze the items that should be prioritized within your organization.
• Prepare a summary analysis of the 3 most important strengths, weaknesses, opportunities, and threats facing your organization.
• Analyze and discuss why you believe each is important.

Cite 3 reputable references to support your SWOT Analysis summary (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).