Watch the Marriott videos and discuss the following questions: 0 What is Marriott's core service? What are some of its supplementary services? 0 What tangible cues does Marriott use in the commercial to represent its intangible product offeringa comfortable hotel stay? 0 How does Marriott emphasize its service quality in the commercial? What type of qualities are customers most likely to use to evaluate whether Marriott's services meet their expectations? Go to Quick Silver's website and check out Surf School. Surf School Even though Quick Sllver is a product company, how does their surf school fIt into services? Does this enhance their brand, and if so, how or how does it not? Harley Davidson has the annual Sturgis Ride. Harley is a product company but offers events to bring brand lovers together. Share your thoughts on how this can be effective. Is there an example of how you can use services with your brand to create a more "sticky" customer relationship? Directions