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Watch the Modern Shed Video Links to an external site. and read the attached summary, Modern Shed.docx https://vimeo.com/25736883 Your paper must incorporate answers to the

Watch the Modern Shed Video Links to an external site.and read the attached summary, Modern Shed.docx

https://vimeo.com/25736883

Your paper must incorporate answers to the following three questions in its overall narrative:

What level of planning and goal setting does marketer Scott Pearl perform for Modern Shed?
Do Scott Pearl's goals meet the criteria of effective goal setting as discussed in Chapter 5 of the text? Explain.
What are some of the ways in which Scott Pearl's plans and goals benefit Modern Shed as an organization? Are there potential downsides to such planning?

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