Watch the recorded video and make Business Report to address the following areas: Use the link below to access the video.

https://drive.google.com/file/d/1QYIH5R-kiHtYFdrkHhPn8b7NQUafo4wr/view?usp=sharing

or

the.profit.s02e08.key.west.key.lime.pie.720p.hdtv.x264-w4f.mkv

Introduction (15%) ( problem faced hoe Marcus provide solution)

You should provide a summary of the video based on your understanding of the video. Reflect on the important lessons to be learnt from the video Briefly and broadly outline the background and facts Identify the main issues that your business report addresses State the specific purpose and focus of the business report.

Areas to be addressed: The areas are not in chronological importance.

• In a business report, it is appropriate to use headings and sub-headings Where necessary, use researched information to support your discussion Research information can be from books, journals, news, academic literature, internet sources, etc.

1) What are the strategic values of Key West Key Lime Pie Co. ("KWKL")?

• family run people, customer focused and community

2) Why is it important to understand strategy? What are the changes made to the strategies of KWKL by Marcus Lemonis? Why are the changes important?

3) What is the value chain of KWKL?

4) Why is it important to understand the return on investment?

• small company,

5) What are the measures or key success factors of KWKL?

• people, process, and product

6) What are the risk factors?

• 3 factors : financial ,...,....

7) Is it important to understand fixed and variable costs? Why?

8) What did Marcus do to achieve competitive advantages for KWKL? You must apply the information in the video when addressing the above areas

Conclusion (15%) - value added by marcus

Highlight the main lessons that can be drawn from the video. Indicate the practical aspects of the video in relation to the 'real' world (Use research information to give examples and to support your discussion).

References needed