Watch the section, "The Narrowcasting Future" (starting at 39 minutes and 15 seconds into the video and then going to the end) from the PBS videoThe Persuadersand then answer the essay questions below. I suggest you read the essay questions first before watching the video. Click here to go to the video.https://www.pbs.org/wgbh/frontline/film/showspersuaders/

1. Frank Luntz is more interested in how youfeelabout an issue than how youthinkabout an issue. He believes that persuasion is more effective if you use language that works on feelings rather than cognition. From a societal perspective, do you think that marketers have a negative impact on society if they follow Frank Luntz's advice? Why or why not? Does your opinion change based on the product being marketed? In other words, is it fine for marketers to follow Frank Luntz's advice for breakfast cereal but not for financial services or ideas? There is not one right answer to the last few questions. Rather, I am looking to see how deeply you have considered the implications of your opinion. The best answers will consider both negative and positive impacts of using his technique.

2. What does the term narrowcasting mean as defined in this video? How are marketers using this technique? In order to use this technique, what do marketers have to have? Do you think that the use of narrowcasting has a positive or negative impact on society? Again, there is not one right answer to the last question. Rather, I am looking to see how deeply you have considered the impact of this technique. You should consider both the negative and positive impacts of this technique in your answer to receive full credit.