Watch the video clip titled Technology Creates Virtual Communities During Lockdowns and use the content to answer the following questions. Would you consider this platform and the people who use it a community?  why or why not?

Would you consider this platform and the people who use it a community? explain why or why not?

Does this community fit the 5 properties that Baym lays out in this week's reading? Be sure to list all 5 and describe if/how they apply here.

Think of an online/social community that you are a member of. Describe how/if it fits Baym's 5 properties.


Think of your last 3 social media interactions. Describe each of these interactions and then, using O'Sullivan & Carr's Model of Mass personal Communication describe them as falling into either quadrant 1, 2, or 3. Using sentences for each interaction, explain why you chose the quadrant that you did. If it helps, refer to the visual representation of this model that is posted in Blackboard.

Traditionally, advertisements have been designed to be very broad to appeal to a large, heterogeneous audience. These ads have a very low degree of personalization and a high degree of access. Which quadrant does traditional advertising fall into and why?

 

How do you think digital platforms such as social media have changed the nature of advertising? Could these changes affect the quadrant that some ads fall into? Refer to the following article if you need some help: https://www.socialpilot.co/blog/personalization-in-social-media-marketing

Find an example of an ad specifically targeted to you and paste a screenshot here. Does it have a low or high degree of personalization? Does it have a low or high degree of perceived accessibility? Would you prefer tailored ads like this one or a more broad, traditional form of advertising?