Watch the video Digital Marketing Analytics: Why It Is Important to Understand Your Metric, and select one of the five key metrics highlighted. Explain the metric to someone, as if it is the first time he or she is hearing about it. Provide an example of a campaign goal that it could help you measure. Address the following questions: What does the metric measure? What insights can be garnered from the metric? What recommendations would you make based on an increase or decrease in the metric over time