Watch the video from the Radio Advertising Bureau 2021 RAB Sizzle Video below and note their reasons why radio matters to listeners and advertisers.

 

 

 

2. Then consider the reasons why (from a recent Statista report [https://www.statista.com/statistics/750084/radio-decline-reasons/]) some Americans are spending less/no time listening to the radio:

1.  
   1. Spending less time in a car
   2. Having more audio options in car
   3. Preference for on-demand streaming music services
   4. Radio repeats the same music
   5. Don't hear favorite music
   6. Not enjoying programming
   7. Too much commercials
   8. Annoying talk shows
   9. No DJ or personalities I care about

 

What is your definition of radio? Based on the above reasons for declining radio listenership and your own radio listening experience, post one or two recommendations that a local radio executive can take to attract more listeners to radio.