Watch the video:

https://www.youtube.com/watch?v=pspF4a9YQ6M

Prompt: Please watch the video and I need help answering the following questions:

1. Describe how Dollar General has found success in catering to a unique market niche ignored by many of its rivals.
2. How does Dollar General keep costs low enough to maintain its low prices?
3. How do stores like Dollar General differ from other stores in a fluctuating economy?

This assignment DOES NOT need to be in memo format, however, please be sure to write academically and answer the prompts fully with enough detail showing that you understand the material.